SIDEBURN in 1997 were founded on the ashes of Swiss Heavy Metal band GENOCIDE (which were active between 1986-1997) by vocalist Roland Pierrehumbert and rhythm guitarist Fred Gudit.
“Sell Your Soul (For Rock ‘n’ Roll)” (1997), the self-proclaimed "rebaptism" as SIDEBURN saw the band's redirected approach, which resulted in this bare-knuckled album. SIDEBURN seemingly made no apologies for the full-scale change from Heavy Metal to riff orientated Hard Rock. The name "Sideburn," in fact, is also admittedly rooted in rock tradition. Relentless gigging, including a pinnacle supporting slot for KISS at Hallenstadion in Zurich and a couple of line-up changes followed.
Following a brief hiatus where the realigned band tightened the screws a few turns, Sideburn resurfaced in 2001 with “Crocodile” and later with “Gasoline” in 2004. Swiss production guru Juerg Naegeli also re-enlisted for both discs. These releases continued to exhibit the band's progressive dedication to the favored Aussie sound.
Over this period, the band's reputation as a tight, dedicated outfit both in the studio and live led to an impressive list of supporting tour engagements. Sideburn opened for legends Def Leppard, Motorhead, Dio, Ted Nugent, Thin Lizzy, Krokus and Doro... and even Meat Loaf.
2006 marked the 20th anniversary of the SIDEBURN/GENOCIDE project. The band celebrated the milestone with the career spanning anthology titled “Archives” before the most recent album “Cherry Red” was released in 2008. The song “Six Feet Under” was featured in the last season of the famous show “24” with Kiefer Sutherland.
In 2010, SIDEBURN worked on their new release with multi-platinum producer Beau Hill (over 50 millions album sold Ratt, Gary Moore, Winger, Twisted Sister), as co-producer and mixer. Since September 2010, the fans can challenge themselves by playing the song “Cherry Red” on Xbox 360’s music game “Rockband 3”.
The new album “Jail” will be released on the 25th of February 2011 by Metal Heaven in Europe (except Switzerland) & Japan.